For AKQA Berlin, I wrote a series of Porsche Motorsport articles, covering everything from race reports to in-depth features on the racers themselves. Each piece combined the technical expertise of motorsport with storytelling that brought the personalities behind the wheel to life. The challenge was mastering the technical language of motorsport to satisfy die-hard fans while maintaining Porsche’s signature tone of sophistication. Balancing the precision of racing terminology with storytelling that felt true to Porsche’s brand identity made the project both complex and rewarding.