Just do it.
That’s what we’ve always been about.
But sometimes, how you feel is more important than what you do.
Let’s do a few sets for our minds.
Let’s move for how we feel, not for what we achieve.
Move away from pressure and perfection. Move towards feeling good.
Movement positively impacts your mental health, and Nike is the expert in movement. So we built a platform to leverage the healing power of movement and shifted the focus from just doing to feeling.
Nike Mind Sets is a movement series designed for the mind, an uplifting program that helps Nike Members move in any way that feels good for their mental well-being.
I worked on editorials for the Nike App, Nike’s first Audio Guided Walk&Run, and global TRAINED podcast episodes about burnout.
Working on an initiative to prevent and recover from mental health issues with movement was an honor. It’s a new and powerful direction for a usually performance-focused brand.