Concept, Shoot
Kids are feeling more disconnected than ever. That’s why ‘Back to School’ had to celebrate today’s hopeful rebels.
We showed that creativity has the power to paint a better future for us all by shining a light on four European talents.
The talents include UK-based Elijah, an eight-year-old model who uses his platform to celebrate albinism and diversity.
Bebeluna, a multidisciplinary artist who found freedom and self-expression in the underground music scene.
Spanish pop illustrator Blanca, who combines her love for drawing with her passion for fashion.
And French multi-disciplinary artist Abdoulaye, an actor, model, and self-taught dancer.
As part of the campaign’s brand action, we teamed up with UK-based Creative Debuts. The platform strives to democratize the art world by making it more accessible for emerging creators. The goal is simple. Extend support to Gen Z creators with The Young Creators Grants.