Concept, Shoot
Kids today are feeling more disconnected than ever. And for many, back to school is a tough time. So we set out to create a campaign that inspires confidence during this pivotal moment of the year.
Our ambition was to amplify voices that encourage others to be themselves. Especially when fitting in feels like the hardest thing.
Back to school became a celebration of today’s hopeful rebels. We shone a light on four young European talents to show how creativity can shape a better future for us all.
Elijah, an eight-year-old UK-based model, using his platform to celebrate albinism and champion diversity.
Bebeluna, a multidisciplinary artist who found freedom and self-expression in the underground music scene.
Blanca, a Spanish pop illustrator blending her love of drawing with a passion for fashion.
Abdoulaye, a French multidisciplinary artist—actor, model, and self-taught dancer.
As part of the campaign’s brand action, we teamed up with UK-based Creative Debuts—a platform working to democratize the art world and make it more accessible to emerging creators.
