Concept

Embody Confidence reimagines beauty by stripping back to authenticity. In a society cluttered with filters and faux ideals, realness becomes revolutionary.

We fight against censorship and embody pure confidence to dismantle outdated beauty norms and celebrate the unedited, unapologetic essence of everybody.

Estrid invites us to stand tall, razor in hand, and declare beauty on our terms.

It's your story, your truth, tell it, show it.

Your stretch marks aren't flaws.

Your body hair is art.

Don't hide it; let them deal with it.

Don't fit the mould? Break it.

Your scars are your crown.

Your body, your empire. Rule it.